Being positioned as the top quality brand of Hisar Tekstil, which is one of the primary producers of home textile, Altelena was founded in January 2005.

Altelena, occupying an area of 13,000 square meters, claims to introduce a new style, "Altelena Style", in upholstery fabrics and home textile market with its unique design, top quality and prominent fabrics. Following the recent developments in the market, Altelena uses the latest technology machineries. Altelena aims to position itself among the highly respected and powerful companies in the global arena with its unique line of fabrics and customer focused management, production and services.

According to Altelena, quality is of the vital importance to production. In all stages of operation; from Human Resources Department to Research and Product Development departments, from production to customer relations, all departments of Altelena use Total Quality Management techniques. With its visional point of view, Altelena, strongly positions itself among the fabrics brands as "durable and prominent". It has also established a separate quality control department at its manufacturing plant. One other principle of Altelena is to be on time, always meeting the deadlines of the productions.

Altelana's goal is to be recognized synonymous with the word "quality" and become a distinguished international brand. Altelena has invested in latest technology machineries and keeps up with the global trends in order to manufacture upcoming fabrics and become a trendsetter.